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Rapid innovation in the healthcare industry with newer and emerging technologies such as telehealth is prompting healthcare firms to reconsider their business strategies. The increasing complexity in the market-space along with short product life-cycles is forcing these firms to invest heavily in R&D. Celesio, UK which does not have any manufacturing capability is also looking to invest in the telehealth sector. Through this book, we aim to analyze the existing telehealth market, the market landscape and also help Celesio determine an appropriate strategy that it should follow. This will be achieved through the use of various strategic tools and frameworks. At the end, strategic recommendations will be made to Celesio on the basis of the findings.