Michael Beverland, Pinar Cankurtaran

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

• Broschiertes Buch

Produktbeschreibung

Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

Produktdetails

• Very Short, Fairly Interesting & Cheap Books
• Verlag: Sage Publications Ltd.
• Seitenzahl: 152
• Erscheinungstermin: 12. Februar 2025
• Englisch
• Abmessung: 198mm x 129mm x 8mm
• Gewicht: 170g
• ISBN-13: 9781529795165
• ISBN-10: 1529795168
• Artikelnr.: 71552788

Autorenporträt

Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK. 

Inhaltsangabe

Chapter 1: Introduction: studying brands and branding
Chapter 2: Past, present and future of brands and branding
Chapter 3: The brand gurus
Chapter 4: How to speak like a branding pro
Chapter 5: Enduring challenges in branding
Epilogue