Brand Driven: The Route to Integrated Branding Through Great Leadership - Joseph Le Pla, F.; Davis, Susan V.; Parker, Lynn M.
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Focus every employee's actions on delivering brand promise and adopt the necessary tools for integrating the entire organization with the brand, using an Integrated Branding model applicable to any business.

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Produktbeschreibung
Focus every employee's actions on delivering brand promise and adopt the necessary tools for integrating the entire organization with the brand, using an Integrated Branding model applicable to any business.
Autorenporträt
F Joseph Le Pla, Susan V Davis, Lynn M Parker