Clicks to Conversions: The Business Guide to Social Media Advertising - Choubey, Tuhina;Banik, Saranik
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Social media marketing offers significant cost savings and allows businesses to engage with specific target audiences effectively. However, it comes with challenges such as real-time consumer interaction, content creation, and data management. To succeed, companies must invest time and strategy into building genuine conversations and trust with their audience. Managing cyber threats, staying updated on platform algorithms, and adapting to trends are additional hurdles. Despite these challenges, social media marketing provides unprecedented opportunities for brand exposure and consumer…mehr

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Produktbeschreibung
Social media marketing offers significant cost savings and allows businesses to engage with specific target audiences effectively. However, it comes with challenges such as real-time consumer interaction, content creation, and data management. To succeed, companies must invest time and strategy into building genuine conversations and trust with their audience. Managing cyber threats, staying updated on platform algorithms, and adapting to trends are additional hurdles. Despite these challenges, social media marketing provides unprecedented opportunities for brand exposure and consumer interaction, requiring a comprehensive strategy for success and long-term growth in the digital era.
Autorenporträt
Mme Tuhina Choubey, qui occupe des postes de chercheur et de professeur adjoint à l'université de Kalinga, est titulaire d'un MBA en développement des ressources humaines et d'une maîtrise en médias électroniques. Elle a publié trois livres, sept articles de recherche et trois chapitres de livres.