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Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,0, Ashcroft International Business School Cambridge, course: Business Environment, language: English, abstract: This work focusses on the analysis of competitive factors in global market environments. In the first part, the global food market serves as an example for explaining how supply and demand factors influence prices. Furthermore, effects of rising prices are discussed as well as governmental possibilities to limit the impact. The second part consists of a detailed explanation of oligopolies, including characteristics and possibilities to control this type of market structure. Additionally, pricing strategies are discussed in conjunction with the elasticity of demand. The work concludes with an explanation of why companies decide to become multinational using the example of the Tommy Hilfiger Corporation.