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Faced with the domination of the production systems of the agri-food industry on a global scale, "alternative" agri-food production systems with a strong degree of anchoring to rural territories have begun to emerge in recent decades. It is in this context that we witnessed the genesis of the SYAL concept from a generic concept (the SPL in this case) revealing a certain bifurcation through a multidisciplinary approach combining economics, agronomy, anthropology and sociology which all seem to relate to a social fact par excellence: the "food fact". This system has the merit of also integrating the final consumer into the downstream agri-food sector. It is in relation to this concept of SYAL that this work aims to shed light through a conceptualization of a sector centered on a promising foodstuff at all levels (economic, social, ecological) namely: carob; and this on the scale of a rural mountainous territory of the Rifain domain (Northern Morocco): the Land of Gzennayas.