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This paper explores the principles and practices of marketing management, emphasizing its critical role in achieving organizational objectives. Marketing management involves the strategic planning, execution, and assessment of marketing activities to meet customer needs and enhance brand value. The study examines key components such as market research, segmentation, targeting, positioning, and the marketing mix (product, price, place, promotion). Additionally, it highlights the impact of digital transformation on marketing strategies and the importance of data-driven decision-making. By analyzing case studies and current trends, this paper aims to provide insights into effective marketing management practices that foster competitive advantage in today's dynamic market landscape.