Does Your Company Culture Fit Your Business Strategy? A high-performing company culture can translate into happy employees, a productive and engaging work environment, and fluid communications. To help you define and create a culture that works in today's competitive world, Entrepreneur's community of small business owners and entrepreneurs share their battle-tested strategies, hard-won advice, and secrets behind what works and what doesn't. Entrepreneur Voices on Company Culture will help you to: * Create a culture that fits your brand and leadership style * Hire the right team that will…mehr
Does Your Company Culture Fit Your Business Strategy? A high-performing company culture can translate into happy employees, a productive and engaging work environment, and fluid communications. To help you define and create a culture that works in today's competitive world, Entrepreneur's community of small business owners and entrepreneurs share their battle-tested strategies, hard-won advice, and secrets behind what works and what doesn't. Entrepreneur Voices on Company Culture will help you to: * Create a culture that fits your brand and leadership style * Hire the right team that will support your mission * Increase your team's productivity without causing burnout * Retain your best employees with creative and effective appreciation * Avoid the tragic mistakes made by companies that have come before you Plus, learn how WP Engine's CEO realized cultures can be created by accident, why Raising Cane's makes every employee spend time as a fry cook, and how the founder of Blue Fish stayed afloat after everyone quit on the same day.
For more than 30 years, Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Inhaltsangabe
Preface Part One: Clarity * Introduction * 1. Creating One of the Best Work Cultures in America...with Zero Offices-Sara Sutton Fell, CEO and founder of FlexJobs * 2. Uber vs. Lyft: Exact Same Tech-Entirely Different Cultures-Jeremy Swift, co-founder and CEO of Cordial * 3. The Secret weapon of Disney, Apple, and the Patriots-Matt Mayberry, inspirational keynote speaker and author * 4. Your Culture Is Your Edge-Ben Judah, head of marketing at DrDoctor * Interview with Carey Jung on How Ownership Culture Saved IT Freedom * 5. 5 Companies Who Get Culture Right-Steffen Maier, co-founder of Impraise * 6. To Believe and Belong-Robert Wallace, partner and EVP of Marketing at Tallwave * Interview with Michael Bush, CEO of Great Place to Work * Reflection Part Two: Leading * Introduction * 7. The Leader Sets the Culture-Brian Patrick Eha, journalist and photographer * 8. The Unicorn with a "No Shoes" Office-Rose Leadem, online editorial assistant at Entrepreneur * 9. Expand Without Killing Culture-Tony Delmercado, COO of Hawke Media * 10. Stop Losing Good People Because of Bad Culture-Pratik Dholakiya, entrepreneur, speaker, and digital marketer * 11. Which Came First: The Culture or the Growth?-Tony Delmercado, COO of Hawke Media * 12. Simplify the Workplace-Anka Wittenberg, chief diversity & inclusion officer at SAP * 13. How to Build a Great Workplace-For Free-Jeffrey Hayzlett, primetime TV and radio host, author, and speaker * 14. The Company People Never Quit-Peter Daisyme, co-founder of Hostt * Interview with Jason Cohen, founder of WP Engine * Reflection Part Three: Tools and Tactics * Introduction * 15. Tools to Shape Your Culture-Nadya Khoja, director of marketing at Venngage infographics * 16. You Can't Buy Happiness-Yours or Theirs-John Rampton, entrepreneur, investor, and online marketing guru * 17. Bootstrap Your Culture-Kelly Lovell, youth mobilizer, speaker, and CEO of Lovell Corporation * 18. Your People Aren't As Happy As You Think-Heather R. Huhman, founder and president of Come Recommended, author, and career expert * 19. How Google Reinvented the Employee Survey-Steffen Maier, co-founder of Impraise * 20. Feedback That Builds Culture-Sujan Patel, entrepreneur, digital marketing expert, and co-founder of Web Profits * 21. 8 Easy Tactics to Make Work Fun and Productive-Peter Daisyme, co-founder of Hostt * 22. Make Wellness a Pillar of Corporate Culture-Andrew Medal, serial entrepreneur, digital strategist, and founder of Agent Beta * Interview with Todd Graves on How Raising Cane's Made the Leap * Reflection Part Four: Dysfunction * Introduction * 23. How a CEO Can Fix Corporate Culture-Shellye Archambeau, CEO of MetricStream * 24. Fixing Uber's Mistakes-Nina Zipkin, staff writer at Entrepreneur * 25. When Your Company Has a "Best Butt" Award-Ray Hennessey, chief innovation officer of JConnelly * 26. When Rebel.com Needed a Culture Makeover-Rob Villeneuve, CEO of Rebel.com * 27. The Easy Way to Improve Employee Engagement-Matthew Baker, vice president of strategic planning at FreshBooks * 28. Publicity Stunts Do Not Equal Good Culture-Ray Hennessey, chief innovation officer of JConnelly * 29. Cutthroat Cultures Don't Work-Travis Bradberry, co-founder of TalentSmart and bestselling author * 30. 5 Signs Your Company Is Doomed-Craig Cincotta, marketing communications expert * 31. Burnout is Killing Your Growth-Mark Robinson, co-founder of Kimble Applications * 32. When You Take Culture Too Far-Jayson DeMers, founder and CEO of AudienceBloom * Interview with Mike Trafton, Founder of Blue Fish * Reflection Appendix Index
Preface Part One: Clarity * Introduction * 1. Creating One of the Best Work Cultures in America...with Zero Offices-Sara Sutton Fell, CEO and founder of FlexJobs * 2. Uber vs. Lyft: Exact Same Tech-Entirely Different Cultures-Jeremy Swift, co-founder and CEO of Cordial * 3. The Secret weapon of Disney, Apple, and the Patriots-Matt Mayberry, inspirational keynote speaker and author * 4. Your Culture Is Your Edge-Ben Judah, head of marketing at DrDoctor * Interview with Carey Jung on How Ownership Culture Saved IT Freedom * 5. 5 Companies Who Get Culture Right-Steffen Maier, co-founder of Impraise * 6. To Believe and Belong-Robert Wallace, partner and EVP of Marketing at Tallwave * Interview with Michael Bush, CEO of Great Place to Work * Reflection Part Two: Leading * Introduction * 7. The Leader Sets the Culture-Brian Patrick Eha, journalist and photographer * 8. The Unicorn with a "No Shoes" Office-Rose Leadem, online editorial assistant at Entrepreneur * 9. Expand Without Killing Culture-Tony Delmercado, COO of Hawke Media * 10. Stop Losing Good People Because of Bad Culture-Pratik Dholakiya, entrepreneur, speaker, and digital marketer * 11. Which Came First: The Culture or the Growth?-Tony Delmercado, COO of Hawke Media * 12. Simplify the Workplace-Anka Wittenberg, chief diversity & inclusion officer at SAP * 13. How to Build a Great Workplace-For Free-Jeffrey Hayzlett, primetime TV and radio host, author, and speaker * 14. The Company People Never Quit-Peter Daisyme, co-founder of Hostt * Interview with Jason Cohen, founder of WP Engine * Reflection Part Three: Tools and Tactics * Introduction * 15. Tools to Shape Your Culture-Nadya Khoja, director of marketing at Venngage infographics * 16. You Can't Buy Happiness-Yours or Theirs-John Rampton, entrepreneur, investor, and online marketing guru * 17. Bootstrap Your Culture-Kelly Lovell, youth mobilizer, speaker, and CEO of Lovell Corporation * 18. Your People Aren't As Happy As You Think-Heather R. Huhman, founder and president of Come Recommended, author, and career expert * 19. How Google Reinvented the Employee Survey-Steffen Maier, co-founder of Impraise * 20. Feedback That Builds Culture-Sujan Patel, entrepreneur, digital marketing expert, and co-founder of Web Profits * 21. 8 Easy Tactics to Make Work Fun and Productive-Peter Daisyme, co-founder of Hostt * 22. Make Wellness a Pillar of Corporate Culture-Andrew Medal, serial entrepreneur, digital strategist, and founder of Agent Beta * Interview with Todd Graves on How Raising Cane's Made the Leap * Reflection Part Four: Dysfunction * Introduction * 23. How a CEO Can Fix Corporate Culture-Shellye Archambeau, CEO of MetricStream * 24. Fixing Uber's Mistakes-Nina Zipkin, staff writer at Entrepreneur * 25. When Your Company Has a "Best Butt" Award-Ray Hennessey, chief innovation officer of JConnelly * 26. When Rebel.com Needed a Culture Makeover-Rob Villeneuve, CEO of Rebel.com * 27. The Easy Way to Improve Employee Engagement-Matthew Baker, vice president of strategic planning at FreshBooks * 28. Publicity Stunts Do Not Equal Good Culture-Ray Hennessey, chief innovation officer of JConnelly * 29. Cutthroat Cultures Don't Work-Travis Bradberry, co-founder of TalentSmart and bestselling author * 30. 5 Signs Your Company Is Doomed-Craig Cincotta, marketing communications expert * 31. Burnout is Killing Your Growth-Mark Robinson, co-founder of Kimble Applications * 32. When You Take Culture Too Far-Jayson DeMers, founder and CEO of AudienceBloom * Interview with Mike Trafton, Founder of Blue Fish * Reflection Appendix Index
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