Myleea D. Hill, Marceline Thompson-Hayes

From Awareness to Commitment in Public Health Campaigns

The Awareness Myth

• Broschiertes Buch

Produktbeschreibung

This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 154
• Erscheinungstermin: 7. Februar 2020
• Englisch
• Abmessung: 229mm x 152mm x 9mm
• Gewicht: 234g
• ISBN-13: 9781498533317
• ISBN-10: 1498533310
• Artikelnr.: 58456731

Autorenporträt

Myleea D. Hill, Marceline Thompson-Hayes

Inhaltsangabe

Contents
Foreword
By Susan Jacobson and Lynne M. Webb
Acknowledgments
Unit I
Chapter 1-Overview and Introduction: Awareness is Everywhere
Chapter 2-The Awareness Culture: The Rise of Ribbons and the Fall of
Campaign
Chapter 3-Awareness as Events, Observations, and Amusement: An Analysis of
Selected Health-Related Websites
Unit II
Chapter 4-The Awareness is Education Myth
Chapter 5-The Awareness is Enough Myth
Chapter 6-The Awareness is Acceptance Myth
Chapter 7-The Awareness is Altruistic Myth
Chapter 8-The Awareness Equals Health Myth
Unit III
Chapter 9-The Awareness Myth Model
Chapter 10-The Development of the Commitment-Communication Model
Bibliography
About the Authors