In this companion to her classic, Fundraising for Social Change, Kim Klein distills her 25 years of experience and wisdom to provide the practical guidance for sustaining a long-term commitment to social change for organizations that are understaffed and under-resourced. Part of the new Kim Klein's Chardon Press Series from Jossey-Bass which focuses on providing fundraising and organizational development tools for community-based and social change organizations.
In this companion to her classic, Fundraising for Social Change, Kim Klein distills her 25 years of experience and wisdom to provide the practical guidance for sustaining a long-term commitment to social change for organizations that are understaffed and under-resourced. Part of the new Kim Klein's Chardon Press Series from Jossey-Bass which focuses on providing fundraising and organizational development tools for community-based and social change organizations.
KIM KLEIN is widely regarded as one of the most important figures in the field of grassroots fundraising, both as a writer and a practitioner. In great demand as a speaker and presenter, she has provided training and consultation in all 50 states and 16 countries. Klein specializes in training nonprofit organizations working for social justice with budgets of less than $1,000,000 in successful fundraising tech-niques. Klein began her fundraising career while studying to be a Methodist minis-ter and working in a shelter for battered women in San Francisco. Since then, she has been development director, board member, and volunteer for numerous organi-zations working for social change. Klein is the co-publisher of the Grassroots Fundraising Journal and the author of Fundraising for the Long Haul and Ask and You Shall Receive. Klein was named the 1998 "Outstanding Fundraising Executive of the Year" by the Golden Gate Chapter of the National Society of Fund Raising Executives. She now lives in Berkeley, California.
Inhaltsangabe
Foreword v Acknowledgments vii Introduction ix Section 1 You Can Learn from My Mistakes 1 Lesson 1 The Importance of Prospect Research 3 Lesson 2 The Importance of Being Straightforward 6 Lesson 3 Practice Makes Perfect--or at least able to do the job 10 Lesson 4 The Pitfalls of Projecting Your Insecurities onto Others 12 Lesson 5 Haste Makes Waste 14 Lesson 6 The Importance of Process 17 Section 2 How to Have a Healthy Fundraising Program 23 Chapter 1 The Elements of a Healthy Fundraising Program 25 Chapter 2 The Elements of a Healthy Development Office 35 Chapter 3 Characteristics of a Healthy Fundraiser 45 Section 3 Common Obstacles to a Healthy Fundraising Program 55 Chapter 4 Founder's Syndrome 57 Chapter 5 The Organization Veers Away from Its Mission 71 Chapter 6 The Truth About Boards (and Fundraising) 89 Chapter 7 When Fundraising Strategies Wear Out 103 Chapter 8 Taking Donors for Granted 111 Section 4 Using Strategies Effectively Over Time 117 Chapter 9 Fundraising and Strategic Planning 119 Chapter 10 Savings Accounts, Reserve Funds and Endowments 127 Chapter 11 Nonprofit Does Not Equal Anti-Profit: Getting Comfortable with Making Money 135 Chapter 12 Collaborative Fundraising 145 Chapter 13 Fundraising for the Long Haul 153 Bibliography 157 Index 159
Foreword v Acknowledgments vii Introduction ix Section 1 You Can Learn from My Mistakes 1 Lesson 1 The Importance of Prospect Research 3 Lesson 2 The Importance of Being Straightforward 6 Lesson 3 Practice Makes Perfect--or at least able to do the job 10 Lesson 4 The Pitfalls of Projecting Your Insecurities onto Others 12 Lesson 5 Haste Makes Waste 14 Lesson 6 The Importance of Process 17 Section 2 How to Have a Healthy Fundraising Program 23 Chapter 1 The Elements of a Healthy Fundraising Program 25 Chapter 2 The Elements of a Healthy Development Office 35 Chapter 3 Characteristics of a Healthy Fundraiser 45 Section 3 Common Obstacles to a Healthy Fundraising Program 55 Chapter 4 Founder's Syndrome 57 Chapter 5 The Organization Veers Away from Its Mission 71 Chapter 6 The Truth About Boards (and Fundraising) 89 Chapter 7 When Fundraising Strategies Wear Out 103 Chapter 8 Taking Donors for Granted 111 Section 4 Using Strategies Effectively Over Time 117 Chapter 9 Fundraising and Strategic Planning 119 Chapter 10 Savings Accounts, Reserve Funds and Endowments 127 Chapter 11 Nonprofit Does Not Equal Anti-Profit: Getting Comfortable with Making Money 135 Chapter 12 Collaborative Fundraising 145 Chapter 13 Fundraising for the Long Haul 153 Bibliography 157 Index 159
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