Hacking Advertising - Sneider, Jon
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Skip the Agency, Make Great Ads, Go to Market! It's the beginning of the end for traditional advertising agency models--giant ad agencies have created a bloated, slow, expensive system with bureaucratic processes that seldom lead to better advertising creative.

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Produktbeschreibung
Skip the Agency, Make Great Ads, Go to Market! It's the beginning of the end for traditional advertising agency models--giant ad agencies have created a bloated, slow, expensive system with bureaucratic processes that seldom lead to better advertising creative.
Autorenporträt
Raised in Boston during the '70s and '80s, Jon Sneider moved west to study at Colorado College, graduating with a degree in Comparative Literature in 1991. After a brief stint in Telluride, he returned to Boston to begin a career in marketing, cutting his teeth selling Wave Radios for Bose over the phone. His knack for sales saw him manage a $20-million sales team while earning his MBA at night. After earning his degree, he joined Digitas, Inc., one of the earliest and largest interactive agencies in the US. By the new millennium, he was responsible for supervising digital accounts for industry giants like GM, AT&T, Microsoft, and Time-Warner. This position served as an excellent springboard for his subsequent 25-year career in advertising and marketing. He moved from agency to client-side when he transitioned to Fidelity Investments to lead the revamp of fidelity.com. Subsequently, he was recruited by L. L. Bean as Director of Advertising & Brand, expanding his skillset to broadcast advertising and producing national television and digital advertising campaigns. When a former boss from Fidelity moved to Microsoft offering Sneider a role managing advertising for Windows, he worked with the nation's largest and most coveted ad agencies executing on eight-figure budgets. After five years at Microsoft, he joined Redfin as VP of Advertising & Brand, managing their first-ever broadcast advertising campaign. While working with these influential brands, he recognized inefficiencies in advertising production. Realizing that globally recognized creative content could be produced more efficiently without relying on ad agencies, he was inspired to launch Wild Gravity in 2017. In just three months, with no initial capital, employees, or physical infrastructure, the company secured two trillion-dollar corporations as its first clients and became a multi-million-dollar company in its first year. Wild Gravity's unique process allows the team to deliver work superior to traditional agencies' to some of the world's biggest brands more quickly and cost-effectively. The success of this approach inspired him to author Hacking Advertising.