HIV, Media, Public and Government: Perspectives in Malaysia - Jen Sern, Tham;Zanuddin, Hasmah
22,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
11 °P sammeln
  • Broschiertes Buch

HIV/AIDS has been a growing public health problem in Malaysia for over three decades. To curb the spread of HIV/AIDS and to increase public awareness regarding the disease, numerous initiatives have been developed by various stakeholders. This book features the role of print media in circulating social marketing messages and programmes on HIV/AIDS to the public, the public's perceptions of the deadly disease as well as the roles of government, non-governmental organisations and media institutions in responding to the issues of HIV/AIDS in Malaysia.

Andere Kunden interessierten sich auch für
Produktbeschreibung
HIV/AIDS has been a growing public health problem in Malaysia for over three decades. To curb the spread of HIV/AIDS and to increase public awareness regarding the disease, numerous initiatives have been developed by various stakeholders. This book features the role of print media in circulating social marketing messages and programmes on HIV/AIDS to the public, the public's perceptions of the deadly disease as well as the roles of government, non-governmental organisations and media institutions in responding to the issues of HIV/AIDS in Malaysia.
Autorenporträt
THAM Jen Sern (Ph.D), professore assistente e responsabile del programma (programmi di master), Università Tunku Abdul Rahman (UTAR), Campus di Sungai Long, Selangor, Malaysia. Interessi di ricerca: relazioni pubbliche, comunicazione sanitaria e opinione pubblica. HASMAH Zanuddin (Ph.D), professore associato presso l'Università di Malaya. Interessi di ricerca: PR e politica dei media.