Bernadette Schwerdt

How to Build an Online Business

Australia's Top Digital Disruptors Reveal Their Secrets for Launching and Growing an Online Business

• Broschiertes Buch

Produktbeschreibung

You've got a crazy idea, a fledgling business or a special skill. You want to take it online, and you want it to be a money-making success. But what do you do next? In How to Build an Online Business, best-selling author and digital marketing specialist Bernadette Schwerdt reveals the inside tips and tricks used by Australia's top online entrepreneurs to create their multi-million dollar businesses. This is your ultimate playbook for joining the tech-led revolution. In five easy-to-follow steps you'll learn how to: * develop the entrepreneurial mindset needed to turn your passion, hobby or side hustle into an online business * create a minimum viable product (MVP) that attracts attention and generates instant income * source web developers, designers and other key suppliers for a fraction of the usual cost * use content, social influencers and SEO to drive traffic and generate sales * write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners. Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 296
• Erscheinungstermin: 20. Februar 2018
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 432g
• ISBN-13: 9780730345466
• ISBN-10: 0730345467
• Artikelnr.: 49774834

Autorenporträt

BERNADETTE SCHWERDT is the author of the best-selling book Secrets of Online Entrepreneurs and the executive producer of the video series of the same name as featured on The Age and The Sydney Morning Herald websites. She is the founder of the Australian School of Copywriting, and a keynote speaker and advisor to Australia's top corporations in the areas of digital marketing, communications and innovation. Find out more at www.bernadetteschwerdt.com.au

Inhaltsangabe

About the author vii
Acknowledgements ix
Preface: What's your 'pinch of salt'? xi
Introduction: The state of play xvii
Step 1: Mindset 1
How to develop an entrepreneurial mindset
1 Mindset #1: Trust your crazy ideas 3
2 Mindset #2: Take action 15
3 Mindset #3: Look ahead 23
4 Mindset #4: Know what business you're in 39
5 Mindset #5: Know what problem you're solving 47
Step 2: Minimum viable product (MVP) 57
How to create an MVP to launch your startup
6 How to come up with a great business idea 59
7 What is a minimum viable product (MVP)? 69
8 Anatomy of a startup 81
9 How to bumble your way to success 87
Step 3: Momentum 97
How to harness the technical tools to build your online business
10 7 questions to ask before you build your online business 101
11 Open Access, Open Sesame! 115
12 Marketplaces: Disrupting legacy industries 121
13 Software hacks every startup should know about 127
14 How to build an information-based business 137
Step 4: Marketing 145
How to get found, get traffic and get sales
15 Content marketing 149
16 Social influencer marketing 161
17 How to write great headlines that get results 171
18 How to get on page one of Google 179
Step 5: Motivation 193
How to pitch, persuade and influence others to do business with you
19 How to source media coverage for your startup 195
20 How to pitch, present and persuade 203
21 How to prepare a great presentation 209
22 The art and science of business storytelling 229
In closing 245
References 249
Index 251