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In a condition when creative industries in emerging markets experience a high level of uncertainty and low level of institutionalization, the roles of institutional entrepreneurs are required. This book seeks discussions on institutional entrepreneurship in creative industries in emerging markets as well as to offer directions for further research. The author conducts the narrative literature review and utilises an online database. More than half of the papers found analyse the roles of the institutional entrepreneurs. Albeit there are only three particular creative industries studies in emerging markets from the institutional entrepreneurship perspective, social relationship or social linkages are gathered as the important factor to cope with the institutional environment. Moreover, spanning the institutional voids is the most analysed institutional entrepreneurship strategy while the company is found as the most dominant institutional entrepreneur in this review. The review should help shed some light on the creative industries development in emerging markets.