Internets, Intranets, and Extranets: New Waves in Channel Surfing examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working in Web-enabled marketing technologies address the most pressing topics of channel management, presenting descriptiveand prescriptiveinsights into the complex network of virtual links between people and places. The book looks at the death of distance from a global perspective, offering critical commentary on how to strengthen the connection between Web-linked buyers and sellers.
Internets, Intranets, and Extranets: New Waves in Channel Surfing examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working in Web-enabled marketing technologies address the most pressing topics of channel management, presenting descriptiveand prescriptiveinsights into the complex network of virtual links between people and places. The book looks at the death of distance from a global perspective, offering critical commentary on how to strengthen the connection between Web-linked buyers and sellers.
Introduction: The e.Volution of the Spider, e-Business Technological Innovations: Impact on Channel Processes and Structure, Conventional Channels of Distribution and Electronic Intermediaries: A Functional Analysis, A Three-Tier Model Representing the Impact of Internet Use and Other Environmental and Relationship-Specific Factors on a Sales Agent's Fear of Disintermediation Due to the Internet Medium, The Fallacy of the Level Playing Field: The Effect of Brand Familiarity and Web Site Vividness on Online Consumer Response, The Impact of Organizational and Environmental Factors on the Implementation of Internet-Based Marketing Channels, Index, Reference Notes Included ,
Introduction: The e.Volution of the Spider, e-Business Technological Innovations: Impact on Channel Processes and Structure, Conventional Channels of Distribution and Electronic Intermediaries: A Functional Analysis, A Three-Tier Model Representing the Impact of Internet Use and Other Environmental and Relationship-Specific Factors on a Sales Agent's Fear of Disintermediation Due to the Internet Medium, The Fallacy of the Level Playing Field: The Effect of Brand Familiarity and Web Site Vividness on Online Consumer Response, The Impact of Organizational and Environmental Factors on the Implementation of Internet-Based Marketing Channels, Index, Reference Notes Included ,
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