Patricia Martin

Made Possible by

Succeeding with Sponsorship

• Broschiertes Buch

Produktbeschreibung

Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to

Get organizational buy-in
Approach potential partners
Prepare a winning proposal
Negotiate contracts
Report results
Build long-term equity
Evaluate the success of the relationship

Produktdetails

• Verlag: Wiley & Sons
• Seitenzahl: 138
• Erscheinungstermin: 12. November 2003
• Englisch
• Abmessung: 280mm x 210mm x 9mm
• Gewicht: 525g
• ISBN-13: 9780787965020
• ISBN-10: 0787965022
• Artikelnr.: 12344064

Autorenporträt

Patricia Martin is founder and president of LitLamp Communications Group, a marketing firm that counsels clients who need to forge and manage high-performance alliances, including sponsorships. Martin is a popular speaker and workshop leader on topics related to sponsorship and marketing alliances.

Inhaltsangabe

Exhibits and Worksheets.
Preface.
The Author.
PART 1: UNDERSTANDING SPONSORSHIP.
1. Making the Transition to Sponsorship.
2. Preparing for Sponsorship.
3. Structuring Your Offer.
PART 2: ENGAGING WITH SPONSORS.
4. Drafting the Proposal.
5. Gaining Access to Sponsors.
6. Selling, Negotiating, and Closing the Deal.
7. Understanding Sponsorship's Legal and Tax Concerns.
8. Delivering the Deal and Communicating the Results.
Glossary.
References.
Index.

Rezensionen

"Martin s advice is direct, succinct and illustrated with concrete examples." ( Philanthropy News Digest , 7/27/2004)