Joe Tidd, John Bessant

Managing Innovation

Integrating Technological, Market and Organizational Change

• Broschiertes Buch

Produktbeschreibung

Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also widely used by managers in both the service and manufacturing sectors.

The 4th edition will continue to offer a complete framework for thinking about innovation across technological, market and organizational perspectives, while integrating the latest developments in the management of innovation field.

Building on extensive user feedback, the new edition features new globally-focused case illustrations, expanded discussion of contemporary issues in innovation and improved online lecturer support.

Produktdetails

• Verlag: Wiley & Sons
• 4th Ed.
• Seitenzahl: 622
• Erscheinungstermin: 9. März 2009
• Englisch
• Abmessung: 246mm x 188mm x 29mm
• Gewicht: 1345g
• ISBN-13: 9780470998106
• ISBN-10: 0470998105
• Artikelnr.: 25645923

Autorenporträt

John Bessant is Professor of Innovation Management in the School of Management at Cranfield University. Prior to joining Cranfield, John was Director of Brighton University's Centre for Research in Innovation Management. He is also an Honorary Professor at SPRU, Sussex University and a Visiting Fellow at several UK and international universities.

Inhaltsangabe

INTRODUCTION Why innovation is important, and types of innovation. Models and a process for innovation. CONTEXT Creating an innovative organization. Developing a strategy for innovation SEARCH What? Identifying triggers and sources of innovation. How? Exploiting networks of innovation. SELECT Making decisions under uncertainty. Innovation Forecasting and Business Planning. IMPLEMENT Developing new products, projects and services. Exploiting corporate, joint and new ventures. CAPTURE Capturing the Economic and Social Benefits of Innovations. Assessing and improving innovation performance.