Managing the Smart Revolution in Tourism Firms - Navarro-Meneses, Francisco Javier
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Smart technologies are revolutionizing tourism, as they are having a profound impact on the way tourists behave and on how firms interact with them and create value. The increasing availability of real-time Big Data and the advances made in data analytics techniques, artificial intelligence, and IoT, has begun to transform tourism organizations in ways not previously considered, and in a lasting manner. The degree of sophistication achieved and the speed with which this so-called Smart Revolution is taking place means that tourism practitioners lacking a relevant digital and data-focused…mehr

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Produktbeschreibung
Smart technologies are revolutionizing tourism, as they are having a profound impact on the way tourists behave and on how firms interact with them and create value. The increasing availability of real-time Big Data and the advances made in data analytics techniques, artificial intelligence, and IoT, has begun to transform tourism organizations in ways not previously considered, and in a lasting manner. The degree of sophistication achieved and the speed with which this so-called Smart Revolution is taking place means that tourism practitioners lacking a relevant digital and data-focused background are at risk of being left behind and unable to take advantage of the opportunities offered to create sustainable competitive advantages. This book delivers the latest and most relevant advances in the field of smart transformation and the management practices that can be put into practice to continue creating value in the years to come. Divided into four main parts and 23 chapters, it highlights the challenges that the Smart Revolution brings to tourism firms by providing updated knowledge on the literature, research, and experiences of the author. The book will also provide a guide for action to business leaders and those approaching the fundamentals of the Smart Revolution for the first time. It will also serve as a valuable text for undergraduate and graduate students on specialized courses in tourism, technology, and business transformation.
Autorenporträt
Dr. Francisco Javier Navarro-Meneses is a senior Lecturer and Researcher at the School of Tourism of Universidad Antonio de Nebrija (Madrid, Spain), where he is Director of the MBA in Tourism Management and Executive Education programs. His current research focuses on the study of value creation in organizations and the transformation processes arising from the impact of smart technologies and the development of a data-driven culture. Dr. Navarro-Meneses is also an active member of research groups focused on innovation and smart tourism, service innovation, and modeling of complex social systems in various research institutions. Prior to joining the academia, Dr. Navarro-Meneses developed his professional career as an international business consultant, an industry in which he has twenty years of experience in positions of responsibility both in Big Four firms and in his own. His areas of expertise include organizational transformation, innovation management, and corporate strategic change. He has also been a founder and CEO of start-up companies in the technology, e-commerce, engineering, tourism, and aviation industries.