Jasenko Ljubica, Neven Seric

Market Research Methods in the Sports Industry

Managing Sports Brands

• Gebundenes Buch

Produktbeschreibung

Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.

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Produktdetails

• Verlag: Emerald Publishing Limited
• 2. Auflage
• Seitenzahl: 232
• Erscheinungstermin: 14. April 2025
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• ISBN-13: 9781837534470
• ISBN-10: 1837534470
• Artikelnr.: 72209838

Autorenporträt

Neven Seric is Full Professor tenured of Marketing at the University of Split (Croatia), Faculty of Economics and a visiting professor at several institutions in Austria, Slovenia, and Bosnia and Hercegovina. His research interests entail Marketing in Sports and Tourism, Market Research, Brand and Product Management. Jasenko Ljubica is an Assistant Professor at the University of Split, Faculty of Economics, Business and Tourism (FEBT), Croatia. Following his career in international business, he has taught and conducted research across 5 continents and 7 countries. At the intersection of Organizational Behavior, Organizational Psychology and Human Resources in International Business, his work entails Expatriate Management, Global Leadership and Research Methods.