Eli Avraham, Eran Ketter

Media Strategies for Marketing Places in Crisis

• Gebundenes Buch

Produktbeschreibung

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 256
• Erscheinungstermin: 22. Dezember 2017
• Englisch
• Abmessung: 260mm x 183mm x 18mm
• Gewicht: 683g
• ISBN-13: 9781138473546
• ISBN-10: 1138473545
• Artikelnr.: 50855712

Autorenporträt

Eli Avraham, Eran Kettpson

Inhaltsangabe

Part 1 Marketing Places, Media Campaign and Crisis Management
Chapter 1 Introduction to place marketing and branding
Chapter 2 Public images and media images of places
Chapter 3 Image management and campaign
Chapter 4 Consumer behavior
Chapter 5 Crisis and communication management
Part 2 From Theory to Practice
Chapter 6 Preliminary analysis
Chapter 7 Source strategies
Chapter 8 Message-focused strategies
Chapter 9 Media strategies focused on the target audience
Chapter 10 The multi-step model for altering place image