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Organizing material on the analysis of product development practices is no simple task, especially when strategic data from competing companies is required to complete it. This material presents concepts, definitions, and phases of the Product Development Process. The theoretical part deals with the subject in general terms. The specific part shows data from a survey conducted in 35 companies in the largest ceramic tile production hub in the state of São Paulo, Brazil. This material can be applied to various areas of knowledge and in various disciplines of courses in: Administration, Production Engineering, Management Process Technology, Marketing, among others. The development and improvement of PDP are responsible for the survival and success of companies. Enjoy your reading! The authors.