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Sales promotion is one of the four aspects of promotion mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relation). Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, point of purchases display, and rebate (marketing).

Produktbeschreibung
Sales promotion is one of the four aspects of promotion mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relation). Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, point of purchases display, and rebate (marketing).
Autorenporträt
La dottoressa Karthika M ha 9 anni di esperienza accademica e 2 anni di esperienza industriale, specializzata in risorse umane e marketing. Ha pubblicato articoli in riviste nazionali e internazionali e ha presentato relazioni in seminari nazionali e internazionali.