In this book, industry-leading sports professionals-such as Ted Sobel, Fred Claire, Ari Kaplan, Debbie Antonelli, and Ann Meyers Drysdale-offer practical advice and tips for those wanting to pursue a career in sports, including marketing, publicity, broadcasting, journalism, management, scouting, analytics, and more.
In this book, industry-leading sports professionals-such as Ted Sobel, Fred Claire, Ari Kaplan, Debbie Antonelli, and Ann Meyers Drysdale-offer practical advice and tips for those wanting to pursue a career in sports, including marketing, publicity, broadcasting, journalism, management, scouting, analytics, and more.
K. P. Wee is an educator based in Vancouver, Canada, with a passion for helping students and writing about sports. He is the author of multiple sports-related books, including The 1988 Dodgers: Reliving the Championship Season; Tom Candiotti: A Life of Knuckleballs; and The Case for Barry Bonds in the Hall of Fame. Wee has worked for the local Vancouver Canadians (Minor League Baseball) and Greater Vancouver Canadians (Major Midget Hockey) on the media relations and broadcasting side and hosts a podcast called "The K. P. Wee Podcast."
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Introduction Instructor's Note Acknowledgments PART I: BROADCASTING/PLAY-BY-PLAY Chapter 1: WNBA and College Basketball Play-by-Play: Debbie Antonelli, ESPN College Basketball Analyst Chapter 2: Baseball Radio Play-by-Play: Jeff Levering, Sports Broadcaster Chapter 3: Sports Radio and Podcasting: Ted Sobel, Radio Sportscaster Chapter 4: Minor League Baseball Play-by-Play: Chris King, Sports Broadcaster Chapter 5: Media Relations and Play-by-Play: Steve Granado, Sports Broadcaster Chapter 6: Sideline Reporting: Kris Budden, Sideline Reporter PART II: JOURNALISM AND PHOTOGRAPHY Chapter 7: Sports Photography: Richard Kee, Baseball Team Photographer Chapter 8: Baseball Writer: J. P. Hoornstra, Sportswriter and Author PART III: SPORT MARKETING, PUBLICITY, AND SALES Chapter 9: Sports Marketing: Marsha Collier, Sports Business for Dummies Chapter 10: Publicity: Steve Brener, PR Director Chapter 11: Media Sales: Barry Turbow, Media Sales Professional Chapter 12: Ticket Sales: Russell Robards, Ticket Sales & Fan Experience Chapter 13: Marketing: Pat Gallagher, Consultant & Senior Executive in Sports PART IV: SPORT MANAGEMENT/OWNERSHIP Chapter 14: WNBA General Manager: Ann Meyers Drysdale, Broadcaster and Former Basketball Executive Chapter 15: Sports Executive: Andy Dolich, Sports Executive for All Seasons Chapter 16: From Batboy to Potential Owner: Ben Hwang, Former Batboy, Biotech CEO Who Made a Bid to Own the Dodgers Chapter 17: Baseball Executive: Charlie Blaney, Former Baseball League President Chapter 18: Baseball Executive: Rick White, Baseball League President Chapter 19: Major League Baseball Team Co-Owner: Peter Seidler, San Diego Padres Majority Co-Owner Chapter 20: Sports Management: Jason Takefman, Sports Consultant PART V: FINDING AND WORKING WITH ATHLETES Chapter 21: Sports Agent: Ronald Shapiro, A Sports Agent "Life by Accident" Chapter 22: Wealth Management: Brandon Averill, Athlete Wealth Management Partner Chapter 23: Scouting in Football: Neil Stratton, Advisor for Aspiring Football Agents and Scouts PART VI: ANALYTICS Chapter 24: Analytics in Baseball: Ari Kaplan, Baseball Analyst Chapter 25: Analytics in Basketball: Marshall Payne, Basketball Operations Analyst PART VII: OTHER CAREERS IN SPORTS Chapter 26: Message Board Operator: Jeff Fellenzer, Former Baseball Stadium Message Board Operator Turned College Professor in Sports Business Chapter 27: Team Historian: Mark Langill, Baseball Team Historian Chapter 28: Digital Media & Advisor: Chelsea Heyward, Sports Industry Professional Chapter 29: International Opportunities: Aggie Dent, International Sports & Sports Media/Sports Marketing Chapter 30: Digital Media Designer: Sydney Noland, Digital Media in Football Chapter 31: Sports Mascot: Ted Giannoulas, The Famous Chicken Chapter 32: International Baseball: Ryan Flynn, International Baseball Program CEO Conclusion: Parting Words of Wisdom Appendix: Websites Bibliography Index About the Author
Introduction Instructor's Note Acknowledgments PART I: BROADCASTING/PLAY-BY-PLAY Chapter 1: WNBA and College Basketball Play-by-Play: Debbie Antonelli, ESPN College Basketball Analyst Chapter 2: Baseball Radio Play-by-Play: Jeff Levering, Sports Broadcaster Chapter 3: Sports Radio and Podcasting: Ted Sobel, Radio Sportscaster Chapter 4: Minor League Baseball Play-by-Play: Chris King, Sports Broadcaster Chapter 5: Media Relations and Play-by-Play: Steve Granado, Sports Broadcaster Chapter 6: Sideline Reporting: Kris Budden, Sideline Reporter PART II: JOURNALISM AND PHOTOGRAPHY Chapter 7: Sports Photography: Richard Kee, Baseball Team Photographer Chapter 8: Baseball Writer: J. P. Hoornstra, Sportswriter and Author PART III: SPORT MARKETING, PUBLICITY, AND SALES Chapter 9: Sports Marketing: Marsha Collier, Sports Business for Dummies Chapter 10: Publicity: Steve Brener, PR Director Chapter 11: Media Sales: Barry Turbow, Media Sales Professional Chapter 12: Ticket Sales: Russell Robards, Ticket Sales & Fan Experience Chapter 13: Marketing: Pat Gallagher, Consultant & Senior Executive in Sports PART IV: SPORT MANAGEMENT/OWNERSHIP Chapter 14: WNBA General Manager: Ann Meyers Drysdale, Broadcaster and Former Basketball Executive Chapter 15: Sports Executive: Andy Dolich, Sports Executive for All Seasons Chapter 16: From Batboy to Potential Owner: Ben Hwang, Former Batboy, Biotech CEO Who Made a Bid to Own the Dodgers Chapter 17: Baseball Executive: Charlie Blaney, Former Baseball League President Chapter 18: Baseball Executive: Rick White, Baseball League President Chapter 19: Major League Baseball Team Co-Owner: Peter Seidler, San Diego Padres Majority Co-Owner Chapter 20: Sports Management: Jason Takefman, Sports Consultant PART V: FINDING AND WORKING WITH ATHLETES Chapter 21: Sports Agent: Ronald Shapiro, A Sports Agent "Life by Accident" Chapter 22: Wealth Management: Brandon Averill, Athlete Wealth Management Partner Chapter 23: Scouting in Football: Neil Stratton, Advisor for Aspiring Football Agents and Scouts PART VI: ANALYTICS Chapter 24: Analytics in Baseball: Ari Kaplan, Baseball Analyst Chapter 25: Analytics in Basketball: Marshall Payne, Basketball Operations Analyst PART VII: OTHER CAREERS IN SPORTS Chapter 26: Message Board Operator: Jeff Fellenzer, Former Baseball Stadium Message Board Operator Turned College Professor in Sports Business Chapter 27: Team Historian: Mark Langill, Baseball Team Historian Chapter 28: Digital Media & Advisor: Chelsea Heyward, Sports Industry Professional Chapter 29: International Opportunities: Aggie Dent, International Sports & Sports Media/Sports Marketing Chapter 30: Digital Media Designer: Sydney Noland, Digital Media in Football Chapter 31: Sports Mascot: Ted Giannoulas, The Famous Chicken Chapter 32: International Baseball: Ryan Flynn, International Baseball Program CEO Conclusion: Parting Words of Wisdom Appendix: Websites Bibliography Index About the Author
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