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To what extent is there a tabloidisation of online news, and how does it differ from the print news platforms of Norwegian newspapers? The theoretical approach to this study assumes that tabloidisation is a result of the commercialisation of news media, where market pressures have led to changes in the content, presentation and style of news; aiming to reach a broad audience (McLachlan and Golding, 2000; Sparks, 2000). Further, the Internet has caused great challenges for traditional newspapers such as a decline in readership and advertising revenue, and transformed how news is created and…mehr

Produktbeschreibung
To what extent is there a tabloidisation of online news, and how does it differ from the print news platforms of Norwegian newspapers? The theoretical approach to this study assumes that tabloidisation is a result of the commercialisation of news media, where market pressures have led to changes in the content, presentation and style of news; aiming to reach a broad audience (McLachlan and Golding, 2000; Sparks, 2000). Further, the Internet has caused great challenges for traditional newspapers such as a decline in readership and advertising revenue, and transformed how news is created and distributed (Bird, 2009; Sparks, 2000). This study analyses tabloid characteristics in online news and compares them with the print platform of four Norwegian newspapers, seeking to understand whether newspapers are more tabloid online than in print.
Autorenporträt
Celine Storstad Gran Noruega Formação: Mestrado em Governança de Mídia e Comunicação, Escola de Economia e Ciência Política de Londres; Bacharelado em Relações Públicas e Gestão da Comunicação, Escola de Negócios BI da Noruega.