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  • Broschiertes Buch

This book explores the transformation of advertising as a result of technological progression and it's influence on society. Its compares and contrasts the modern (rational, logical, truthful, sincere) manner of advertising in the 1950s with postmodern (irrational, ironic, sly, complex) adverts of recent past. It specifically looks into social awareness advertisement including road safety, mental health and body image campaigns.

Produktbeschreibung
This book explores the transformation of advertising as a result of technological progression and it's influence on society. Its compares and contrasts the modern (rational, logical, truthful, sincere) manner of advertising in the 1950s with postmodern (irrational, ironic, sly, complex) adverts of recent past. It specifically looks into social awareness advertisement including road safety, mental health and body image campaigns.
Autorenporträt
Ich bin Stephanie Joshi, freiberufliche Illustratorin und Designerin aus London. Ich arbeite freiberuflich, seit ich meinen Abschluss in Visueller Kommunikation an der Loughborough University gemacht habe. Davor habe ich ein Gründungsjahr an der Central St. Martins absolviert, wo ich mich auf Grafikdesign spezialisiert habe.