The Everyday Edge - Hale, Morgan
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Most business owners believe growth comes from bold leaps or big-budget overhauls. In reality, the fastest, most sustainable gains are hidden in plain sight inside the ordinary routines, overlooked touchpoints, and small decisions made every day. This book reveals how everyday innovation for small business can create powerful momentum without draining resources or overwhelming your team. Packed with field-tested strategies, it shows how to turn small business process improvement into a competitive edge. You ll learn how customer experience design for retailers can boost loyalty and…mehr

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Produktbeschreibung
Most business owners believe growth comes from bold leaps or big-budget overhauls. In reality, the fastest, most sustainable gains are hidden in plain sight inside the ordinary routines, overlooked touchpoints, and small decisions made every day. This book reveals how everyday innovation for small business can create powerful momentum without draining resources or overwhelming your team. Packed with field-tested strategies, it shows how to turn small business process improvement into a competitive edge. You ll learn how customer experience design for retailers can boost loyalty and word-of-mouth, why a few low-cost automation tools for business can free hours each week, and how upsell strategies that work can increase profit without pushing customers away. Whether you run a shop, a service company, or an online store, you ll discover that the difference between steady survival and scalable success often lies in a series of smart, simple adjustments. Inside, you ll explore: How to spot the hidden leaks in your workflow and fix them for lasting efficiency Ways to apply operations management for service businesses to deliver faster, better, and more consistently Practical, low-risk methods for ecommerce workflow optimization that add revenue without extra marketing spend A clear approach to incremental innovation for SMBs that keeps your business agile in any market How to use a simple KPI dashboard for small business to track and multiply your wins By the end, you ll have a practical, repeatable system for building an frontline innovation culture one where small, consistent improvements compound into extraordinary results. This isn t about chasing the next big thing; it s about making the most of what you already have, and doing it so well that growth becomes inevitable.
Autorenporträt
Morgan Hale helps owner-operators turn everyday work into a compound advantage. After years building and advising retail shops, service firms, and online brands, Morgan developed a practice of small, testable changes that lift margins, speed, and customer loyalty without big budgets or risky overhauls. Morgan's work blends behavioral insight with practical operations know-how-focusing on cleaner processes, smarter touchpoints, and low-cost tools that free people to do their best work. A believer in clear thinking and simple systems, Morgan writes for time-pressed founders who want results they can measure next week, not someday. When not mapping customer journeys or tightening workflows, Morgan mentors first-time entrepreneurs and advocates for businesses that grow by serving customers better, one small improvement at a time.