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The Keys to Success in Starting and Managing a Small Business is designed to explore the concepts, tenets, caveats, and imperatives which are critical to the success and survival of small and medium-sized enterprises (SMEs). It has benefited greatly from research studies undertaken by the author to discern the common problems and pitfalls in starting and managing small business entities, and from the author s many years of real-life work experiences in family-operated businesses. It is intended for prospective and practising entrepreneurs, small business instructors, college and university students pursuing entrepreneurial studies, and policy makers in government institutions.