The Professional Image of Graduates of English Studies of Vienna University - Pfennigbauer, Heide
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The present research examines the professional image of humanists - in particular of graduates of English and American Studies of Vienna University. It presents the strategies of image management favored by individuals to construct and reconstruct their professional, gender and social identity in talk. Drawing on a systemic functional and a discourse-historical approach the analysis of thirty qualitative interviews shows that differences in coherence, form and consistency primarily relate to the perceived adequacy or inadequacy of the profession chosen. The results of this research suggest…mehr

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Produktbeschreibung
The present research examines the professional image of humanists - in particular of graduates of English and American Studies of Vienna University. It presents the strategies of image management favored by individuals to construct and reconstruct their professional, gender and social identity in talk. Drawing on a systemic functional and a discourse-historical approach the analysis of thirty qualitative interviews shows that differences in coherence, form and consistency primarily relate to the perceived adequacy or inadequacy of the profession chosen. The results of this research suggest that the influence of variables such as gender, social status and personality on linguistic output is important, yet in this context not dominant.
Autorenporträt
The Author: Heide Maria Pfennigbauer, born in Austria in 1968, graduated with a Masters in English and American Studies and Art History and a Ph.D. in Applied Linguistics from Vienna University. She has lived and studied in the UK and USA for almost two years and has worked as lecturer at the Humanities of Vienna University. After her employment as consultant with a PR-company and the Logistics Center of Vienna University, she was hired as project & key account manager. Apart from publishing several articles and an art catalogue, she has edited a book on curricula reform. Currently her research focuses on discourse in business, knowledge transfer and the influence of gender and culture on language behavior.