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This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?

Produktbeschreibung
This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?
Autorenporträt
Dame Glynis M. Breakwell is Professor Emeritus at the University of Bath in the Department of Psychology and has Visiting Professorships at Imperial College, London and the University of Surrey. Her research focuses upon identity process theory, social influence and social representation processes, leadership in complex organisations, and the psychology of risk management, perception, and communication. She has published more than 20 books, several of which are on research methods. She has been an adviser to both public and private sector organisations on the use of psychological methods and theories, especially concerning responses to public crises and major emergencies.