The Psychology of Salesmanship - Atkinson, William Walker
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The mere mention of the word "psychology" in connection with business was once greeted with a shrug of the shoulders, a raising of the eyebrows and a change of the subject. The average business man was apt to impatiently resent the introduction into business of topics or speculation regarding the soul, or of theories and tales regarding concepts of psychology. Change has come to the man in business. He understands that psychology means "the science of the mind," psychology plays a most important part in business, and that it is quite worth his while to acquaint himself with its fundamental…mehr

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Produktbeschreibung
The mere mention of the word "psychology" in connection with business was once greeted with a shrug of the shoulders, a raising of the eyebrows and a change of the subject. The average business man was apt to impatiently resent the introduction into business of topics or speculation regarding the soul, or of theories and tales regarding concepts of psychology. Change has come to the man in business. He understands that psychology means "the science of the mind," psychology plays a most important part in business, and that it is quite worth his while to acquaint himself with its fundamental principles. The best authorities on salesmanship and advertising now recognize this fact and emphasize it in their writings. In The Psychology of Salesmanship Atkinson discusses Psychology in Business, The Mind of the Salesman, The Mind of the Buyer and more bringing greater understanding to the reader of the Psychology of Purchase.
Autorenporträt
William Walker Atkinson (5 December 1862-22 November 1932) was a multifaceted figure-an attorney, businessman, publisher, and prolific writer-who played a significant role in the early New Thought movement. Beyond his legal and commercial endeavours, he was deeply involved in occult studies and esoteric philosophy. Atkinson is believed to be the mind behind numerous works published under various pseudonyms, including Theron Q. Dumont, Swami Panchadasi, and Yogi Ramacharaka, among others. His penchant for anonymity and extensive use of pen names have contributed to his relative obscurity today, despite his recognition in past editions of Who's Who in America, Religious Leaders of America, and other reference works. Over the last three decades of his life, he authored more than 100 books, many of which have remained in circulation since the early 20th century.