This book provides an innovative and policy-oriented analysis of gender stereotypes in advertising regulation from a socio-legal perspective.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
David Davies is a lecturer in criminology at the University of Sussex, UK.
Inhaltsangabe
Chapter 1. Gender Stereotypes: A Contemporary Legal Problem Current EU legislative framework Excavating the Past: The Goods and Services Directive 2004/113/EC Concepts Themes and Frameworks i) Legal Frameworks ii) Conceptual and theoretical frameworks iii) Socio-legal methods iv) Images and Imaginations v) Beyond the two-way mirror: developing a feminist perspective vi) National Perspectives and Legal Cultures Chapter 2. EU Competences Introduction Anti-discrimination competence Gender equality competence Post Lisbon - new and old inequalities The Emerging European Media Competence EU media and advertising competence Advertising regulatory standards and free movement case law Conclusion Chapter 3. EU Gender Regime: Gender Stereotypes as a New Form of Discrimination Introduction International law The Goods and Services Directive The Audio-Visual Media Services Directive The Digital Services Act Soft law i) The European Women's Lobby ii) The FEMM Committee iii) European Parliamentary Opinions iv) The European Advertising Standards Alliance Conclusion Chapter 4. Theorising Gender Stereotypes Introduction Doing performing and scripting We 'do' rather than 'are' All the world's a stage Exit stage left Parameters of performance Front stage as gender(ing) performance Advertising: making the familiar strange Observing themes in gendered advertising Conclusion Chapter 5. Teenage Voices Introduction Mothers What's for tea love? Mother the multitasker Motherhood and irony Women on the verge The objectified self Resistance and mockery Conclusion Chapter 6 Sweden Introduction Normative legal instruments Conflicting legal principles The Swedish system of government Freedom of expression The 'golden child' of Europe for gender equality Self-regulation in Sweden: from prohibition to pillory The Reklamombudsmannen Conclusion Chapter 7 Spain Introduction From dictatorship to democracy Towards gender equality and the politics of la nueva via The Gender Violence Act Ryanair case Self-regulation: Autocontrol Austerity and the re-emergence sexual violence and femicide Conclusion Chapter 8 The UK Introduction Gender equality Self-Regulation: Advertising Standards Authority The Advertising Standard Authority's ethical codes The American Apparel ruling The Protein World ruling The Asda Ruling New 'harm and offence' rule Conclusion Chapter 9 Conclusion
Chapter 1. Gender Stereotypes: A Contemporary Legal Problem Current EU legislative framework Excavating the Past: The Goods and Services Directive 2004/113/EC Concepts Themes and Frameworks i) Legal Frameworks ii) Conceptual and theoretical frameworks iii) Socio-legal methods iv) Images and Imaginations v) Beyond the two-way mirror: developing a feminist perspective vi) National Perspectives and Legal Cultures Chapter 2. EU Competences Introduction Anti-discrimination competence Gender equality competence Post Lisbon - new and old inequalities The Emerging European Media Competence EU media and advertising competence Advertising regulatory standards and free movement case law Conclusion Chapter 3. EU Gender Regime: Gender Stereotypes as a New Form of Discrimination Introduction International law The Goods and Services Directive The Audio-Visual Media Services Directive The Digital Services Act Soft law i) The European Women's Lobby ii) The FEMM Committee iii) European Parliamentary Opinions iv) The European Advertising Standards Alliance Conclusion Chapter 4. Theorising Gender Stereotypes Introduction Doing performing and scripting We 'do' rather than 'are' All the world's a stage Exit stage left Parameters of performance Front stage as gender(ing) performance Advertising: making the familiar strange Observing themes in gendered advertising Conclusion Chapter 5. Teenage Voices Introduction Mothers What's for tea love? Mother the multitasker Motherhood and irony Women on the verge The objectified self Resistance and mockery Conclusion Chapter 6 Sweden Introduction Normative legal instruments Conflicting legal principles The Swedish system of government Freedom of expression The 'golden child' of Europe for gender equality Self-regulation in Sweden: from prohibition to pillory The Reklamombudsmannen Conclusion Chapter 7 Spain Introduction From dictatorship to democracy Towards gender equality and the politics of la nueva via The Gender Violence Act Ryanair case Self-regulation: Autocontrol Austerity and the re-emergence sexual violence and femicide Conclusion Chapter 8 The UK Introduction Gender equality Self-Regulation: Advertising Standards Authority The Advertising Standard Authority's ethical codes The American Apparel ruling The Protein World ruling The Asda Ruling New 'harm and offence' rule Conclusion Chapter 9 Conclusion
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