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Are small missteps silently sabotaging your business and success? Every year, a staggering 95% of entrepreneurs make at least one costly mistake-often without realizing it. Whether you're leading a startup or scaling a small business, these unintentional blunders can quietly drain profits, damage credibility, and derail your long-term goals. Don't let preventable mistakes jeopardize your leadership and entrepreneurial vision. In uh-oh!, William Holsten introduces a breakthrough framework for identifying and eliminating hidden business risks before they cause damage. Backed by proven principles of design thinking and creative problem solving, this practical guide equips entrepreneurs with 10 goof-proofing tools to build resilience, sharpen decision-making, and transform risk into revenue. You'll discover how to: Uncover your personal leadership blind spots and mistake-making tendencies Run smart pre-mortems to expose risk before launch Map customer journeys and test ideas without costly missteps Spot preventable pitfalls through fresh perspectives and team insight Extract powerful business lessons from others' failures using UhOhology(TM) Whether you're launching your first venture or leading a growing enterprise, uh-oh! is your essential entrepreneur's field guide to avoiding preventable disaster-and achieving business success with confidence. Includes links to a FREE printable PDF workbook with exercises for all 10 tools.