Use of new linguistic phenomena in Russian business communication - Adjemova, Anelia
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Russian language in business communication is too colored by various slang and foreign expressions, especially about the volume of anglicisms. On the one hand, these trendy words give a modern sound, and on the other hand, raise the question of the boundaries and norms of use of business slang and foreign words. By means of press clipping of interviews and articles from the business press, successful proofs of the richness of business vocabulary in both extra- and inter-corporate communications between business people will be presented. Through the analysis of emblematic terms and expressions,…mehr

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Produktbeschreibung
Russian language in business communication is too colored by various slang and foreign expressions, especially about the volume of anglicisms. On the one hand, these trendy words give a modern sound, and on the other hand, raise the question of the boundaries and norms of use of business slang and foreign words. By means of press clipping of interviews and articles from the business press, successful proofs of the richness of business vocabulary in both extra- and inter-corporate communications between business people will be presented. Through the analysis of emblematic terms and expressions, the actual borrowed business words at the beginning of the 21st century will be explored, as well as the prospects and difficulties associated with their use.
Autorenporträt
Anelia Adjemova, MA, PhD student of social and economic sciences, works as an assistant at the Department of Economics and Organization of Foreign Trade of the Vienna University of Economics. She is currently writing her dissertation on the role of country risk and internationalization strategies of Austrian companies in establishing subsidiaries in Russia.