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Xalqaro marketing asoslari muallif Payzimurodova Maftuna tomonidan tayyorlangan o'quv-uslubiy qo'llanma bo'lib, u marketing sohasi bilan shug'ullanayotgan talabalar, magistrantlar, professor-o'qituvchilar hamda amaliyotchi mutaxassislar uchun mo'ljallangan.Mazkur darslik globallashuv va iqtisodiy transformatsiya sharoitida xalqaro marketing faoliyatining nazariy asoslari, bozorga kirish strategiyalari, narx siyosati, mahsulot va brending, marketing kommunikatsiyasi, xalqaro savdo bitimlari kabi dolzarb mavzularni o'z ichiga oladi. Unda nazariy yondashuvlar bilan bir qatorda tahlil vositalari, amaliy tavsiyalar, testlar, savollar va glossariylar keltirilgan.Kitobning muhim afzalligi - o'zbek iqtisodiyoti singari rivojlanayotgan mamlakatlar kontekstini global marketing modellari (masalan, Porter raqobat kuchlari modeli, Ansoff matritsasi) bilan uyg'unlashtirganidir. Uch tilda (o'zbek, rus, ingliz) yozilgan bo'lishi uni keng auditoriya uchun qulay qiladi.Mazkur nashr xalqaro marketingda samarali strategiyalar ishlab chiqish va jahon bozorida raqobatbardosh bo'lishni istagan korxonalar hamda o'quv yurtlari uchun foydali manbadir.