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Strategies and concepts for mission-based fundraising From the world's first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on research and steeped in practical expertise. It has long been the go-to reference for fundraising principles, concepts, and techniques. Topics include donor motivations and behaviors, engaging donors at all levels, inclusive and ethical fundraising, and more, with contributions from noted experts in the field. You'll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion…mehr
Strategies and concepts for mission-based fundraising From the world's first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on research and steeped in practical expertise. It has long been the go-to reference for fundraising principles, concepts, and techniques. Topics include donor motivations and behaviors, engaging donors at all levels, inclusive and ethical fundraising, and more, with contributions from noted experts in the field. You'll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, application exercises, and research-based recommendations. This 5th edition of Achieving Excellence in Fundraising is reimagined to meet the needs of today's fundraisers, their nonprofit employers, and the causes they serve, while maintaining key concepts that stand the test of time. Compelling and timely topics new to this edition include donor-advised funds, crowdfunding, raising money in challenging times, fundraising for social advocacy, and more. The needs of fundraising educators are also a central consideration in the book's organization and contents. Discover why Achieving Excellence in Fundraising is the leading textbook and reference in the field! * Learn the key principles and techniques of philanthropic fundraising, from the experts at the Indiana University Lilly Family School of Philanthropy * Consider today's most pressing issues in fundraising--using research and data to inform practice, engaging a diversity of donors, expressing gratitude effectively, and much more * Utilize research-based fundraising strategies to enhance the success of your organization's efforts and to achieve your professional goals Chapters are written by faculty, alumni, and associates of the prestigious Lilly Family School of Philanthropy. The newest edition of this trusted work is an essential source of information for anyone in the fundraising space.
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Autorenporträt
GENEVIEVE G. SHAKER is Associate Professor of Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy, a frequent contributor to The Fund Raising School, and a former fundraiser with twenty years of experience. EUGENE R. TEMPEL is Professor and Founding Dean Emeritus of the Indiana University Lilly Family School of Philanthropy, and is one of the nation's foremost thought leaders on fundraising and philanthropy. He is also President Emeritus of the Indiana University Foundation. SARAH K. NATHAN served five years as the Associate Director of The Fund Raising School where she specialized in developing research-based and applied learning experiences for fundraisers. She currently leads the Middletown Community Foundation in Ohio. BILL STANCZYKIEWICZ is Director of The Fund Raising School, Clinical Associate Professor, and Senior Assistant Dean of the Indiana University Lilly Family School of Philanthropy. His 25-year career includes serving as CEO of a statewide nonprofit.
Inhaltsangabe
List of Tables, Figures, and Exhibits xv
Foreword xix
Preface xxiii
Acknowledgments xxix
The Editors xxxiii
Author Bios xxxvii
Part One: Philanthropic Concepts For Fundraising 1
1 Developing a Personal Philosophy of Fundraising 3 Eugene R. Tempel and Sarah K. Nathan
2 A Commitment to Ethical Fundraising 13 Anne Bergeron and Eugene R. Tempel
3 Legal Aspects of Fundraising 23 Philip M. Purcell
4 Theory in Fundraising 35 Ruth K. Hansen
5 The Joy of Giving 45 Sara Konrath
Part Two: Contemporary Dynamics Of Fundraising 57
6 The Philanthropic Context for Fundraising 59 Pat Danahey Janin and Dwight F. Burlingame
7 Fundraising in Challenging Times: Crisis, Survival, and Transformation 69 Amir Pasic
8 Fundraising across Nonprofit Subsectors 79 Anna Pruitt
9 Global Philanthropy and Cross-Cultural Fundraising 91 Charles Sellen and Lilya Wagner
10 Fundraising for Advocacy and Social Change 103 Shariq Siddiqui and Katherine Badertscher
Part Three: An Organizational Foundation For Fundraising 113
11 Preparing the Organization for Fundraising 115 Jane Chu
12 Building a Comprehensive Fundraising Program 127 Jeri Patricia Gabbert and Paula J. Jenkins
13 Articulating a Case for Support 141 Timothy L. Seiler
14 Identifying and Qualifying Potential Donors 153 Catherine Brown and LaKoya S. Gardner
15 Budgeting and Evaluation in Fundraising 167 Erik J. Daubert
16 Marketing for Strategic Fundraising 183 Aja May Pirtle and Margaret M. Maxwell
17 Integrating Principles of Donor Relations 195 Patrick C. Dwyer and Susan B. Perry
Part Four: The Fundraising Team 205
18 Fundraisers: Stewards of Philanthropy 207 Genevieve G. Shaker and Sarah K. Nathan
19 Fundraising Planning, Management, and Leadership 217 Bill Stanczykiewicz
20 Engaging the Board for Fundraising 229 M. Gasby Brown
21 Working with Volunteer Fundraisers 243 Tyrone McKinley Freeman and Beth Breeze
Part Five: Building And Supporting The Donor Base 255
22 The Annual Giving Program 257 Sarah K. Nathan
23 Crafting Compelling Appeals 269 Heather A. O'Connor
24 Developing Digital Fundraising Strategies 279 Nathan Hand and Yannan Li
25 Planning Events with Purpose 293 Roberta L. Donahue and Caitlin Deranek Stewart
Part Six: Engaging The Diversity Of Individual Donors 305
