Zwelakhe Simelane

AI Has Checkmated Television Broadcasters: How Media Agencies Are Using Algorithms to Outsmart the Sellers (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Artificial intelligence is rewriting the rules of television advertising. In this thought-provoking analysis, Zwelakhe Simelane reveals how media agencies use algorithms to predict broadcaster behavior, exploit pricing patterns, and quietly outsmart traditional sales systems. Drawing on real operational insight, the book exposes the hidden digital chess match transforming revenue, strategy, and power in modern broadcasting.

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Produktdetails

• Verlag: New Media Group
• Erscheinungstermin: 4. November 2025
• Englisch
• ISBN-13: 9798232076276
• Artikelnr.: 75814220

Autorenporträt

Zwelakhe Simelane is a prolific writer, known for his insightful articles on socio-political issues in South Africa. His writings, such as The Discrepancy Between Promise and Reality in South Africa and The Impending Crisis: Is South Africa Heading Towards Water Shedding?, reflect his deep understanding of the challenges facing his country.

In 2024, Simelane appeared on the IEC National and Provincial candidacy lists for the South African elections. His campaign was built on a vision of inclusivity, opportunity, and progress.

Simelane has had a successful career in the media industry, working for eMedia, one of the largest media owners in South Africa servicing eNCA, the most-watched 24-hour news channel in Africa. His role as an Internal Sales Manager at eMedia demonstrates his extensive background in sales and operations.

Simelane's expertise in sales led him to write a comprehensive handbook for internal account executives. This handbook serves as a valuable resource for navigating the intricacies of the role within the Commercial Time Sales Department.

Beyond his professional pursuits, Simelane is deeply involved in various initiatives aimed at uplifting those in need. He founded the Hope For Us All Foundation, a private foundation based in South Africa. The foundation is committed to empowering South Africans across all economic levels, focusing on areas such as education and health.

Simelane has also been active in advocating for more investments towards Micro, Small and Medium Enterprises (MSMEs). He has written notable letters to ministers, one in particular to the finance minister of Eswatini, advocating for more investments towards MSMEs.

Zwelakhe Simelane's life and work are a testament to his dedication to making a positive impact.