Katie King

AI Strategy for Sales and Marketing (eBook, ePUB)

Connecting Marketing, Sales and Customer Experience

• Format: ePub

Produktbeschreibung

What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?

The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape.

You'll learn how to:
- Apply strategic models to integrate AI across marketing and sales functions
- Utilize data-led decision making to enhance customer experience and loyalty
- Drive organizational change with AI-driven team development and productivity tools
- Manage AI governance and ethical considerations to build consumer trust
- New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook

Designed for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results.

Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 336
• Erscheinungstermin: 3. November 2025
• Englisch
• ISBN-13: 9781398622340
• Artikelnr.: 75559019

Autorenporträt

Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in Kent, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.

Inhaltsangabe

Chapter
01: AI and the future of work and society; Chapter
02: Strategic AI tools for marketing, sales and CX; Chapter
03: How AI is reshaping the world of retail and hospitality; Chapter
04: Driving change in the automotive and manufacturing sectors; Chapter
05: Optimizing AI data insights in finance, law and insurance; Chapter
06: Revolutionizing customer support in the telecoms sector; Chapter
07: New economic model for the robot revolution; Chapter
08: A framework for AI success; Chapter
09: Flourish or self
destruct?;

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• • Chapter - 01: AI and the future of work and society;
  • Chapter - 02: Strategic AI tools for marketing, sales and CX;
  • Chapter - 03: How AI is reshaping the world of retail and hospitality;
  • Chapter - 04: Driving change in the automotive and manufacturing sectors;
  • Chapter - 05: Optimizing AI data insights in finance, law and insurance;
  • Chapter - 06: Revolutionizing customer support in the telecoms sector;
  • Chapter - 07: New economic model for the robot revolution;
  • Chapter - 08: A framework for AI success;
  • Chapter - 09: Flourish or self-destruct?;

Rezensionen

"AI poses the most fundamental structural challenges of our era. This book by the world's leading sales and marketing AI thinker Katie King sets out the opportunities and the pitfalls in the most comprehensive analysis I have ever seen. If you're thinking about the future, read this book." Francis Ingham, Director General, PRCA and Chief Executive, ICCO