Stephen Holloway

Airlines: Managing to Make Money (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 456
• Erscheinungstermin: 15. Mai 2017
• Englisch
• ISBN-13: 9781351959681
• Artikelnr.: 48418810

Autorenporträt

Stephen Holloway is a Consultant to the air transport industry, specializing in both strategic and financial management.