-What is business?
-Managers, leadership and decision making
-Decision making to improve marketing performance
-Decision making to improve operational performance
-Decision making to improve financial performance
-Decision making to improve human resource performance
This Student Guide will help you to:
-Identify key content for the exams with our concise coverage of topics
-Avoid common pitfalls with clear definitions and exam tips throughout
-Reinforce your learning with bullet-list summaries at the end of each section
-Test your knowledge with rapid-fire knowledge check questions and answers
-Find out what examiners are looking for with our Questions & Answers section
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