By analysing the different experimental alternatives that regulators can use when designing nudges and through a close analysis of a real-world example - the case of the European Union tobacco warnings - this book proposes an alternative design process more in tune with the reality of regulation. The book explores the implications of iterative experimental methodologies and processes for regulators, concluding with a call for an alternative nudging's design process tailored to the regulatory space.
This book is crucial for researchers and policy-makers interested in the incorporation of nudging into regulation and anyone interested in the implications of behavioural economics - and evidence more generally - for regulatory design.
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