Brick & Mortar Shopping in the 21st Century (eBook, ePUB)

Redaktion: Lowrey, Tina

• Format: ePub

Produktbeschreibung

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 320
• Erscheinungstermin: 24. Oktober 2007
• Englisch
• ISBN-13: 9781136676413
• Artikelnr.: 38269857

Autorenporträt

Tina Lowrey

Inhaltsangabe

T.M. Lowrey
Preface: Brick & Mortar Shopping in the 21st Century: An Overview. Part 1. Mood and Cognition Effects on Shopping Behavior.R. Kozinets
Brands in Space: New Thinking About Experiential Retail. K.-Y. Wang
L.A. Peracchio
D. Luna
The Role of Thin Slice Judgments in Retail Environments. D. Allan
Music Effects on Shopping Behavior: A Review of Experimental Evidence. M.K. Hogg
E. Penz
Online vs. Offline Purchasing Strategies: A Preliminary Investigation and Conceptualization of Approach-Avoidance Conflicts in Shopping Behavior. Part 2. New Findings in Retailing Strategy.S. Crader
J.L. Zaichkowsky
The Art of Marketing. R.L. Benedkctus
III
M.K. Brady
P.R. Darke
C.M. Voorhees
Building Trust in Multi-Channel Firms: The Interacting Effects of Physical Presence
Brand Familiarity
and Consensus Information. N.U. Saqib
R.V. Manchanda
Brand Evaluations of Co-Branded Products: The Brand Licensing Effect. Part 3. The Influence of Social Identity Variables on Shopping Behavior.L. Tuncay
C.C. Otnes
Exploring the Link Between Masculinity and Consumption. J.D. Williams
M.O. Lwin
A.-M.G. Hakstian
V.A.R. Gooding
Developing a Power-Responsibility Equilibrium Model to Assess "Brick & Mortar" Retail Discrimination: Balancing Consumer
Corporate
and Government Interests. J.A. Ruth
The Shopping Environment as Crossroads of Society: Insights From Retail Experiences in Apartheid and Post-Apartheid South Africa. Part 4. Methodological Innovations for Studying Shopping Behavior.O.B. Büttner
G. Silberer
Assessing In-Store Consumer Cognition: The Validity and Prognostic Value of Video-Cued Thought Protocols. D. Paulson
Cartoon Sequence Stimuli: Addressing the Mystery of Consumer Decision-Making and Rationale. G. Silberer
Behavior at the POS - Classical and Newer Methods of Recording It.