This relationship has been seen as a weakness of the British film-making tradition, but Lawrence Napper stages a re-appraisal of that tradition, arguing that it is part of a specific strategy of differentiation from Hollywood cinema, designed to appeal to the 'middlebrow' aesthetic of the most rapidly expanding audience of the period-the lower middle class.
Lawrence Napper argues that the 'middlebrow' reputation for aesthetic conservatism masks an audience and popular culture marked by dynamism. 'Middlebrow' texts addressed a British audience on the move, physically (into the new suburbs), socially (as upwardly mobile consumers), economically (employed in new and developing industries, and involved in new modes of living), and culturally (embracing new forms of mass cultural consumption, such as the cinema, the wireless and the best-selling novel). The ability of these audiences to adapt cultures of the past to the media of modern life (through stage or screen adaptations) ensured their negative reputation amongst Modernist commentators and intellectual elites.
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