Neil Perkin, Peter Abraham

Building the Agile Business through Digital Transformation (eBook, ePUB)

• Format: ePub

Produktbeschreibung

How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations?

Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed.

This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 336
• Erscheinungstermin: 3. Juni 2021
• Englisch
• ISBN-13: 9781789666540
• Artikelnr.: 61962054

Autorenporträt

Neil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership series for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.

Inhaltsangabe

Section
ONE: The agile business; Section
01: The key forces for change; Section
02: How digital disrupts; Section
03: What's stopping you?; Section
04: Defining digital transformation and how an agile business is the foundation for it; Section
TWO: Fast; Section
05: Operating in the 'ambiguity zone'; Section
06: Agile and adaptive methodology; Section
07: The agile innovation process; Section
THREE: Focused; Section
08: The role of vision and purpose; Section
09: Agile strategy and planning; Section
10: Linking strategy to execution; Section
FOUR: Flexibility; Section
11: Agile structures and resourcing; Section
12: Scaling agility; Section
13: Building the culture to move fast; Section
14: A blueprint for flexibility
autonomy, mastery and purpose; Section
15: Digital
native talent; Section
FIVE: Start small, scale fast and the transformation journey
putting it all together; Section
16: Index