Business Models and Firm Internationalisation (eBook, ePUB)

Redaktion: Nielsen, Christian; Marinov, Marin A.; Marinova, Svetla T.

• Format: ePub

Produktbeschreibung

Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of 'business model' and 'internationalisation', yet the filed needs considerably more attention.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 222
• Erscheinungstermin: 21. Dezember 2021
• Englisch
• ISBN-13: 9781000518405
• Artikelnr.: 62950904

Autorenporträt

Christian Nielsen is Professor of Business Models at Aalborg University Business School, Aalborg University, Denmark. Svetla T. Marinova is Professor of International Business and International Marketing at Aalborg University Business School, Aalborg University, Denmark. Marin A. Marinov is Professor of International Business at Aalborg University Business School, Aalborg University, Denmark.

Inhaltsangabe

1. Review on Business Models and Firm Internationalisation Christian
Nielsen, Svetla T. Marinova and Marin A. Marinov PART I - The Role of
Business Models in Firm Internationalisation 2. Framing Firm
Internationalisation: A Business Model Perspective Mika Yrjölä and Hannu
Kuusela 3. Internationalisation and Business Model Adaptation: A "Five-Vs"
Perspective Christian Nielsen, Kristian Brøndum and Svetla T. Marinova 4.
The Effects of Platform Business Models on Internationalisation Outcomes
and Speed Tamara Galkina, Irina Atkova and Petri Ahokangas 5. Business
Model Creation and International New Ventures Svante Andersson and Petri
Ahokangas PART II - Digital Business Models and Platforms in Firm
Internationalisation 6. Business Model Transformation during Firm
Internationalisation: Stretching from Japan to the US Market William W.
Baber, Arto Ojala, Makoto Sarata and Muga Tsukamoto 7. Digital Platforms as
Disrupting Business Models for Internationalisation Mika Yrjölä, Malla
Mattila, Pia Hautamäki and Marjukka Mikkonen PART III - Business Model
Specifics in Firm Internationalisation 8. Crafting SME Business Model for
International Expansion with Data-Driven Services Taina Eriksson, Marikka
Heikkilä and Niina Nummela 9. Firm Business Models, Internationalisation
and Marketing: The Role of Context Deusdedit A. Rwehumbiza and Marin A.
Marinov 10. Together or Alone? Value Creation Logics in Internationalised
Service Firms Agnieszka Nowinska and Svetla T. Marinova