Haiyan Lu

City Branding in Chinese Megacity Regions (eBook, PDF)

Against the Background of Ecological Modernization

• Format: PDF

Produktbeschreibung

This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples.

Focusing on city branding efforts led by local governments, it delves into practices driven by vertical inspiration, horizontal imitation, and self-reflection. It explores the influence of ecological modernization on different aspects of city branding, such as the branding process, strategy, and governance. The book also compares how ecological modernization affects city branding in terms of local government promotion and individual perceptions. Lastly, it scrutinizes city images associated with ecological modernization initiatives in symbolic urban projects, shedding light on implementation barriers from the perspective of policy network theory.

This book will be of huge interest to students and scholars of Chinese urban and environmental studies, urban geography and urban sociology. It will also appeal to policy-makers, practitioners and private companies working in the fields of place promotion, city marketing and branding.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 150
• Erscheinungstermin: 31. Juli 2024
• Englisch
• ISBN-13: 9781040102978
• Artikelnr.: 70883659

Autorenporträt

Haiyan Lu is an assistant professor in Harbin Institute of Technology (Shenzhen). Her research interests include regional development, carbon emission efficiency, low carbon city, city branding, infrastructure governance and individual green behaviour.

Inhaltsangabe

1. Introduction 2. Impact of ecological modernization based city branding
theories 3. Impact of ecological modernization in government promotion and
individual perceptions of city branding 4. Impact of ecological
modernization in city branding evolution 5. City Branding by municipalities
in multi-Level Governance 6. City branding reflected in smart eco city
projects 7. Conclusion