The book tells the stories of seven exceptional companies. Their shared secret is a new mental model of the firm that is the virtual opposite of industrial capitalism. Each company, if not already a household name, is a significant player within their industry and, crucially, has outperformed their competitors. Lessons can be learned.
It works like this. Instead of modeling themselves on the assumed efficiency of machines - a thought process that emerged during the industrial age - these firms model themselves on living systems. Firms with open, ethical, inclusive traditions - where employees have a voice and a stake in what happens - have a distinct advantage over traditionally managed companies where most decisions are made at the top.
Understanding that everything of value ultimately arises from life, they place a higher value on living assets (people and Nature) than they do on non-living capital assets. The energy they invest in stewarding those assets - a practice described in the book as living asset stewardship (LAS) - is transformative.
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