Trevor A. Smith, Kenroy C. Wedderburn

Compulsive Buying (eBook, ePUB)

Consumer Traits, Self-Regulation, and Marketing Ethics

• Format: ePub

Produktbeschreibung

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 166
• Erscheinungstermin: 3. November 2021
• Englisch
• ISBN-13: 9781793645746
• Artikelnr.: 62790115

Autorenporträt

Trevor A. Smith is senior lecturer in marketing and research methods in the Mona School of Business and Management at the University of the West Indies.

Inhaltsangabe

Chapter 1: Compulsive Buying Behaviour
Chapter 2: Personality, Personality Traits and Consumer Traits
Chapter 3: A Consumer Trait Model for Predicting Compulsive Buying
Chapter 4: The Influence of the Credit Card on Compulsive Buying
Chapter 5: Self-regulating Compulsive Buying Behaviour
Chapter 6: The Ethical Considerations in Marketing to Compulsive Buyer