Written by Shannon Emmerson, founder of Forge & Spark Media, a certified B Corp content marketing agency, this book offers a step-by-step approach to creating authentic, values-driven marketing that resonates. Through actionable frameworks, inspiring case studies, and real-world examples, you'll learn how to:
✅ Align your messaging with your brand's purpose and values ✅ Understand and connect with your ideal audience ✅ Develop trust-building content strategies for long-term impact ✅ Communicate your unique value with confidence and integrity
Whether you're a social entrepreneur, nonprofit leader, or marketer in the purpose-led space, Content With Purpose will help you create marketing that matterswithout compromising your values.
Perfect for readers of: Building a StoryBrand by Donald Miller and The Trusted Advisor by David H. Maister, Charles H. Green & Robert M. Galford.
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