"Keeping Your Business Customer Friendly" points out numerous small things that can turn into big customer irritants if you're not careful.
"Three Sure Ways To Drive Away Customers" explains how staff attitudes and communication skills ultimately determine just how loyal your customers remain.
"Dealing With Difficult Customers" shows how to turn that steaming monster into a happy, satisfied, repeat buyer.
"Managing Unhappy Service Business Customers" examines the special customer relations problems faced by businesses like repair shops.
"Case Study: Chacon Autos Steers Through A Downturn" goes behind the scenes to see how strong customer relations helped this small business prosper while their competition floundered.
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