Mary Haropoulou, Clive Smallman

Decision-making for New Product Development in Small Businesses (eBook, ePUB)

• Format: ePub

Produktbeschreibung

What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn.

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 180
• Erscheinungstermin: 7. Dezember 2018
• Englisch
• ISBN-13: 9781351730495
• Artikelnr.: 56841311

Autorenporträt

Mary Haropoulou is a Course Quality Officer at the University of Western Sydney.

Clive Smallman is Professor and Dean at the Higher Education Leadership Institute.

Inhaltsangabe

1. Sustainability, Decision-making and New Product Development 2. Theory in
Decision-making, New Product Development and Sustainability 3. Methods for
Following the Practice of Small Business Management 4. Observations on
Decision-making, New Product Development and Sustainability in a Small
Business 5. Theoretical Perspectives on Decision-making, New Product
Development and Sustainability in a Small Business 6. Conclusions